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Important elements of quality web design

Now that you know the web design importance, it’s time to start looking at elements that make a quality design. Here are seven key elements you’ll want to incorporate into your web design.
1. Solid navigation

When users access your site, they want to access information quickly and easily. If you want leads to remain on your page, you must implement a navigation that is easy for your audience to use.

Your audience doesn’t want to struggle to find information. They want to access your navigation bar and easily be directed to the information they need. If your navigation is poor, you’ll discourage your audience from engaging on your page.

Visitors’ attention spans are short. If you want to keep them on your page, you must help them access information quickly. A properly designed navigation will help them get to the information they need.

Responsive design

With the growth in mobile devices, responsive design is more important than ever.

Your audience will access your site from a multitude of devices, including smartphones, tablets, and desktop computers. If you want these leads to remain on your site, you must ensure that each person has a positive experience.

Responsive design ensures that your audience has a good experience on your site, regardless of the device they use.

Your website will adapt to the device to ensure that your website is sized appropriately for their device. This is valuable for keeping leads engaged and interested in your site.

Responsive design keeps leads engaged on your page longer. If you want to have a successful website design, you must integrate responsive design.

Your style guide is the basis for how you want your website to look. You decide the color, format, typography, and more, for every page on your website. This ensures that every time someone adds an element to your site it is consistent with other pages.

You’ll help your team creates consistency across your website, too. They can reference your style guide anytime they add an element to your site. It makes it easier for different people to work on your website and add elements to it.

When you have a consistent design across your website, you create a more cohesive site.

Your audience will engage on your site longer and build brand recognition. This will help you earn more conversions down the line.

4. Purposeful visuals

Companies are quick to integrate visual elements because they help improve engagement on a website. In fact, customers are 10 times more likely to interact with a video than text.

While visual elements are great for engagement and breaking up text, some businesses go overboard with the images. Their sites are crowded with photos and videos. It makes the site feel overwhelming and cluttered.

You may think that it’s great to integrate and abundance of photos and videos to increase engagement, but it can become overwhelming if there are too many. Too many images makes it difficult to read on the page.

If you want to see success with your site, you must create a balance between images and text on your page. Don’t add visual elements for the sake of trying to increase engagement as much as possible.

Use visual elements purposefully. If you have a block of text detailing your services, integrate a video below that text that explains your services further. This still gives your audience a point of interest to interact with and keeps them engaged.

As you build your dream website, it’s crucial that you don’t overload your site with too many visual elements.

Page speed

You can have an awesome website design, but it won’t matter if your audience never gets to see it. Page speed is an important element of web design. It ensures that your page loads quickly, so your audience can access information fast.

Your audience hates to wait for slow loading pages. If your page takes too long to load, your audience will lose interest. They will return to the search results and select a competitor’s page instead.

You can check your page’s speed by using Google PageSpeed Insights. This tool allows you to see how quickly your site currently loads and where you can make improvements. You must make these improvements on your own.

The other option is to rely on page speed services from a digital marketing company. This allows you to reap the benefits of a fast loading page, while focusing on running your business.
Vietnam Website Design will help you create the website of your dreams

Your website’s design plays a vital role in your online marketing campaign’s success.

If you want to drive the best results for your business, you must invest in designing a website that drives people to learn more about your business. At Vietnam Website Design, we have over 20 years of experience designing websites.

We’re a full-service digital marketing company that specializes in customized website design.

Our team of experts will bring their knowledge and expertise to your campaign. We know the importance of web design and can help you create a website you’ll love.

If you’re looking for a company that drives results, look no further than Vietnam Website Design.

In the past five years, we’ve driven over $1.5 billion in sales and over 4.6 million leads for our clients. We know how to create websites that help our clients grow their business.

Best practices for perfecting your homepage design

While there isn’t an exact recipe for creating the best homepage design ever, there are certain elements you should take into account when creating yours. Here are a few crucial details to consider:

Communicate who you are and what you do

Generally, people aren’t keen on being confused. Especially when they’re browsing the web and their attention spans are at their shortest.

When coming across a new site, they want to easily and quickly identify who your brand is and what it is that you do. Otherwise, they’re likely to get bored or frustrated and end up leaving your page.

This means that unless you’re a huge brand that’s instantly recognizable, you can’t get away with leaving any room for confusion.

To make it crystal clear what you’re all about, you can add a tagline or statement that describes your company and your main goal or activity.

You can also pair this with imagery that sets the tone for your brand’s visual language, or clearly depicts your company’s products. For example, if you’re a natural cosmetics brand, you could add product photos and write a statement like “Beauty, straight from nature.”

Boost your conversions

Your website exists in order to expand your reach and gain more customers, right? True, it’s also excellent for creating a distinct brand identity, but essentially, you want to grow your audience and boost your conversion rate.

To do so, integrate all the right CTAs (call-to-actions) around your website’s homepage.

CTAs are short phrases that entice site visitors to click on them and take a certain action, such as subscribe to your blog, read more about your service, or download a file. If your visitors can’t find the necessary places to do so, they’re likely to give up.

Create a compelling homepage design

The visual appeal of your homepage is a huge part in setting a positive first impression. The overall look of your site is the first thing that your visitors will notice - and remember. In fact, 65% of visual content is recalled by visitors nearly three days after exposure, which is why you should aim to wow your visitors upon entering your site. You also want to keep them engaged throughout their browse, with the ultimate goal of winning them over as clients.

The main elements to take into account when designing your homepage are the layout, the website color scheme, the typography and the choice of imagery.

In every choice you make, try to reflect your brand’s tone and message. If you’re a beginner in the world of web design, a good starting point is to customize one of these professional website templates. You can also read more about the principles of design applied to websites.

Craft a positive user experience

Within web design, the term user experience (also known as UX) encompasses many aspects. But the overarching idea is to provide users, or customers, with a positive experience when browsing your site, boosting their level of satisfaction, enjoyment and ease of use.

When creating your homepage, consider what it is that your users are looking for on your site, as well as what you want to show them. Once you know, work towards directing them to the necessary page in an intuitive and fluid manner. This can be achieved through the right button design, placement of elements, accurate layout, sharp use of copy, and more.


Improve your brand awareness

How does your brand differ from your competitors? Your website’s homepage is your chance to let your individuality shine through.


For example, if you’re an educational platform, perhaps you could use photos of people in the classroom. If you have a law firm website, you’ll probably want to use a professional tone of voice, as well as the relevant jargon.

Every element of your website, from your various media features to your header’s text, should exude your brand identity and give your audience a feel for who you are. Doing so will also enable your unique selling proposition (or USP for short) to shine through.

Best homepage design examples

Now that you have an idea of the important elements that go into a winning homepage design, take a look at these website examples for a drop of inspiration.

Web Design Services That Maximize Your Revenue

In today’s digital world, your website is the first interaction consumers have with your business.

That's why almost 95 percent of a user’s first impression relates to web design. It’s also why web design services can have an immense impact on your company’s bottom line.

That’s why more companies are not only reevaluating their website’s design but also partnering with Vietnam Website Design, the web design agency that’s driven more than $2.4 billion in revenue for its clients.

With over 50 web design awards under our belt, we're confident we can design a custom website that drives sales for your unique business.

What do web design services from Vietnam Website Design include?

Our team tailors our web design services to your company and its unique needs. That’s why you can customize every feature of our services to your company, products or services, and goals. The result is a website that your company — and your visitors — loves.

Learn more about our website design services:
Search engine optimization

We maximize the results of your website design or redesign plan, as well as improve your digital marketing strategy, by ensuring your website follows best practices for search engine optimization (SEO).

SEO refers to an umbrella of techniques that enhance your website’s ranking for relevant search results.

A higher ranking in search results correlates to higher visibility among users in your target audience.

With better visibility for relevant search results, your website can earn more clicks and traffic from high-value users — that can translate to more store visits, online purchases, quote requests, and more.

As we feature a team of more than 300 digital marketing specialists, our designers can coordinate with our Internet marketing team. Their teamwork ensures your website not only looks good but also ranks well in search results.
Website pages

With our web design services, you can rely on our designers to create every page of your website.

Whether you’re an ecommerce store, brick-and-mortar business, or service provider, our designers can create the webpages that your company needs to reach, inform, and convert your target audience.

As a full-service digital marketing agency, we also offer content marketing services to enhance your strategy.

Why invest in professional web design services?

If you’re unsure about the value of professional web design services, there are several factors to consider. For example, you could increase your conversion rates, competitiveness, and search ranking. All are results that could have a direct and positive impact on your profits, market share, and growth.

Learn more about the specific benefits of web design services:
1. Increase your conversion rate

A conversion can range from a shopper purchasing a product to a user signing up for an email newsletter — it’s unique to your business and your goals. No matter your conversion goal, web design services can help.

Why?

Today, most conversions relate or include an online interaction. For example, maybe you want to drive more in-store visits through local SEO — for reference, 80 percent of local searches convert — which will likely involve users interacting with your website.

Why partner with Vietnam Website Design for website design services?

There’s a reason that businesses choose Vietnam Website Design:

AWARD-WINNING DESIGNERS

We feature some of the industry’s best web designers — and they’ve won dozens of awards for their work. When you partner with Vietnam Website Design for our website design services, you get full access to our designers’ expertise, which makes for an original and innovative site that drives results.

MORE THAN 50 WEB DESIGN AWARDS

When we say we feature a team of award-winning designers, we mean it. We’ve won more than 50 awards for web design, competing against thousands of other talented web designers to earn Best in Category, Gold, Silver, and Bronze distinctions for our clients’ websites.


Vietnam website design Responsive web design (often abbreviated to RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices (from desktop computer monitors to mobile phones). Simple clean web design based on our logo and company description.Our structure thoughts:- Main page with company introduction and offering- Customer references.

Website design in Saigon Our website designers thoughtfully select each graphical, Performance metrics such as page speed are important criteria for search engine ranking. Routine site checks are essential to ranking higher in SERPs, holding search

After you’ve worked on a site for few weeks, you can’t observe it from a fresh perspective anymore.

You know how it is built and therefore you know exactly how it works — you have the wisdom independent testers and visitors of your site wouldn’t have.

The first step in winning over more customers is to understand the essential elements that should go into every homepage.

Once you’ve mastered the basics, draw inspiration from 31 top homepage designs so you can find out what will work best for your business and your audience.

The Benefits of a Well-Designed Homepage

A simple homepage design welcomes your audience to your site, tells them what you want them to do next, and allows them to explore your site in more depth.

You can add complexity to a simple homepage design, but you don’t want to start with a cluttered mess and have to selectively prune it. Always begin with the basics.

What do you need on your homepage? What will your audience expect? And which elements take priority?

When you can answer those questions, you’ll have the information you need for better homepage design. In web design, homepage elements have very specific purposes.
Helping your target audience get to know your business

Many of your website visitors will find your homepage first. With that in mind, you need to make a solid first impression.

Your homepage should provide a sense of your company’s values, unique selling proposition (USP), and purpose. You’re more likely to lure in potential customers if you can effectively communicate this information.
Improving the user experience on your website

Consumers visit your website with a purpose. It could be to check out your product line, read your blog posts, or find out if you sell a particular type of service.

Regardless, you want to direct that consumer to the appropriate page. Your homepage design should facilitate this transition by providing intuitive navigation and a sense of how your website flows.
Accruing more conversions

You want website visitors to convert, but they won’t if you don’t give them the necessary incentive and opportunity. Maybe you want to build an email list, but if visitors can’t find a signup form, your database will remain empty.

By making this information easily accessible on your homepage, you will see an uptick in conversions.

Another way to boost conversions is to create a strong first impression with your homepage. If visitors enjoy their experience on your website, they’ll also be more likely to remember it in the future. Maybe you won’t make a sale today, but that customer will return days or weeks later and buy from you.
Improving brand awareness

Make your company memorable by allowing your brand image and messaging to come through on every page. This is especially true when it comes to your homepage design because the homepage serves as the gateway to the rest of your website.

Your logo, tagline, and purpose need to take center stage. In fact, you might even want to add a form or statement to the very top of your homepage — preferably in a large font — that gives your visitors a sense of what you do:

What problems do you solve for your customers? How do you improve your clients’ lives — whether personal or professional?

Don’t force your website audience to have to figure out and guess what it is you do. Make it clear from the get go.
How to Design a Website Homepage

Now that you know the four goals to motivate your design principles, ask yourself three guiding questions: What do you absolutely need on your homepage? Who is your target audience and what will they expect? Which elements take priority?

Once you have the answers to these three questions, you can begin plotting out how best to improve your homepage.

Remember to tie each of your design elements to one of the four goals listed above. Most importantly, don’t worry about getting it perfect. Website optimization is an ongoing process!

The Best Homepage Design Examples (And Why They Work)

There’s no better teacher than an example. I’m going to show you some of the best homepage design examples that I’ve found, and I’ll tell you exactly why they work so you can apply those same tactics on your own site.




In thredUP’s case, the homepage goes for a seasonal approach.

Apparently, boho style is in (at least for women), so we see a custom graphic that advertises lots of boho fashions available. The navigation is hefty but cleanly designed, so visitors can easily find the categories that interest them.

What is a website layout?